Publicis UK Asks Life’s Important Questions with UBS Global Rebrand

Publicis UK Asks Life’s Important Questions with UBS Global Rebrand

UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]

Tokyo 2020 Olympic logo dropped after a month

Tokyo 2020 Olympic logo dropped after a month

The organisers of the Tokyo 2020 Olympic Games have dropped the official logo for the event after a number of allegations of plagiarism against the designer, Kenjiro Sano, according to reports. The BBC and the Associated Press news agency have quoted Toshio Muto, the director-general of the Tokyo organising committee, as saying at a news […]

Cosmopolitan rebrand heralds new marketing strategy

Cosmopolitan rebrand heralds new marketing strategy

Hearst Magazines is set to release a new look for Cosmopolitan magazine from September 2. The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar. The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available […]