Wunderman Thompson’s latest instalment of BT’s “The Future is Now” campaign focuses on agritech innovator Intelligent Growth Solutions, and BT’s role in fuelling the company’s innovative, future-facing business solutions. Imagine a world in which farmers can create the perfect weather for growing a wide range of crops in substantially different climates that sit less than […]
Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Workspace appoints NOW as its brand and advertising agency to launch multi-channel campaign
Workspace, London’s leading flexible office provider, is today launching a multi-channel campaign, #WFW (“work from work”). The push has been created by NOW and is the first work from the agency after being appointed by Workspace’s Chief Customer Officer Will Abbott, with a brief across brand design and advertising. Targeting London SME business owners and teams, the topical […]
Today, property investment company NorthHill launches its first ever social media campaign, “The Future is Flexible”, celebrating the future office space. The new campaign, which launches this week, highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando. The film, created, produced […]
Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]
NOMO, the number one free-from chocolate brand in the UK has launched its first above the line campaign, ‘NOMO, it’s kind of a big deal’, consisting of static digital banners, rail transvisions in national stations and point of sale posters in Tesco, Sainsbury’s and Waitrose. NOMO first launched in May 2019 and has since been thriving […]
As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]
Wunderman Thompson emphasises the need for better Black representation in marketing with launch campaign for BRiM, the Facebook-backed diversity initiative
- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space
- Developed in partnership with Underexposed
Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]