Vodafone ends McLaren F1 sponsorship

Vodafone ends McLaren F1 sponsorship

Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]

Sky Sports offers Grand Prix tickets in Twitter quiz

To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.

Sky Sports offers Grand Prix tickets in Twitter quiz

Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]

Ad Industry Needs Ego Boost

Ad Industry Needs Ego Boost

A new study from agency research unit McCann Truth Central found that 70% of the nearly 500 agency professionals surveyed believe the industry’s “best days are behind us.” More than half (56%) said they wished they were doing something “more creative.” Chris Weil, who is also chairman and CEO of Momentum Worldwide, accentuated the positive. […]

Friends Show Their True Hand in New Online Campaign From Carlsberg

Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]

“Connecting Cultures” With Graham Fink at ADFEST 2013

“Connecting Cultures” With Graham Fink at ADFEST 2013

ADFEST 2013’s Grand Jury President, Graham Fink, is presenting a Speaker Session that shares his personal experiences from working in Asia & London, celebrating the differences, the similarities, and the hilarities. ‘Connecting Cultures’ will be the last presentation at ADFEST 2013, wrapping up three days of illuminating, entertaining and provocative Speaker Sessions. “ADFEST is a […]

Come Round: The Fun Way To Do Marketing

Come Round: The Fun Way To Do Marketing

It is said that the simplest ideas are often the most effective. Marketing and Consumer Research business Come Round, seem to be proving that with their exciting new concept, which Marcomm News decide to investigate. “The company slogan sort of says it all – Parties to make the nation talking. That is what we do, […]

PEEPS Mark 60 Years by Expressing PEEPSonality With New TVC

This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]

ADFEST & D&AD Launch The ADFEST+D&AD Academy

ADFEST & D&AD Launch The ADFEST+D&AD Academy

In partnership with D&AD, ADFEST is delighted to introduce the ADFEST+D&AD Academy, which takes place during ADFEST 2013 on 17th-19thMarch 2013. At the ADFEST+D&AD Academy, young creatives will have the rare opportunity to refine their creative problem-solving skills by participating in a series of ‘Inspiration Sessions’ presented by award-winning creative over two days. All delegates […]