Coway Expands into Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand

Inaugural product launch campaign launches today in Germany with tagline “I am an Air Maker”.

Coway Expands into Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand

Since the outbreak of the Covid-19 pandemic, the issue of clean air has taken on an increasingly important role in people’s consciousness and in the public debate. As a consequence, the demand for air purifiers has also risen; a good time, therefore, for Coway, South Korean market leader for air and water purifiers, to establish […]

Renault Occasions launches RENEW campaign

Renault Occasions launches RENEW campaign

“What if your new car was a Renault Occasions? “ In recent years, the second-hand market has continued to develop. Both a real fashion phenomenon and a real ecological commitment, many players are investing in the circular economy. Renault did not wait for this to become fashionable before selling second-hand vehicles. This is the observation […]

Nature Valley urges UK to ‘Grab More Morning’ with social campaign

Nature Valley urges UK to ‘Grab More Morning’ with social campaign

Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation. […]

Anomaly Expands Transformation Practice into Europe

Practice will support existing and new clients with upstream strategy and transformative business solutions

Anomaly Expands Transformation Practice into Europe

As Anomaly expands its business transformation capability into Europe, the company today announced Lachlan Williams will this month join the team as European Head of Transformation. Building on the success of the discipline in North America, Williams is tasked with growing a European practice focused on helping clients evolve the way their businesses go-to-market through […]

Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

- New campaign aims to rekindle emotional connections with brand while also resonating with a new, younger audience - Developed in partnership with creative agency ELVIS

Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in […]

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

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Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn  join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]

LONDON BRONCOS Appoint Fortitude Communications

LONDON BRONCOS Appoint Fortitude Communications

Championship Rugby Football League club London Broncos have appointed Fortitude Communications. Fortitude will manage the club’s communications and PR covering matters both on and off the pitch. The agency will provide the Broncos with communications and press office support, strategic advice, help drive engagement and raise the club’s profile.  The Broncos compete in the Betfred Championship […]