WACL campaign update: Mandatory gender pay gap reporting to be reinstated from October 2021

WACL campaign update: Mandatory gender pay gap reporting to be reinstated from October 2021

We did it! ( Say (Women in Advertising & Communications ) Leadership) WACL’s campaign for the reinstatement of gender pay gap reporting was among the powerful voices that have impacted government policy, resulting in a new deadline for gender pay gap reporting this year. Companies that do not make the original April deadline will have […]

Marketing And Creative Salaries Show Growth Despite Global Pandemic

• Average salaries in the marketing and creative sector in the UK grew by 0.4% in 2020, compared to a UK average of 2.32%. • It was the second lowest performing sector for salary increases • The average salary in the sector is now £45,124, compared to the UK average of £36,717. • Best performing roles for salary increases in 2020 were performance manager (8.2%), PR manager (6.8%) and marketing director (6%) .

Marketing And Creative Salaries Show Growth Despite Global Pandemic

From analysis of over 6.5 million jobs posted to reed.co.uk over the last 3 years, the Reed Marketing & Creative Salary Guide 2021 found that Covid-19 had not had a negative impact on overall salary levels within the sector. In fact, the majority of positions advertised in 2020 showed an increase in salary, with an […]

Atom Studios Select Digital Natives for Social-First Brand Launch

Tech accessories start-up Atom Studios engage Digital Natives to develop their brand platform and social strategy for UK launch.

Atom Studios Select Digital Natives for Social-First Brand Launch

Having created a suite of innovative tech solutions that flawlessly balance design, usefulness and sustainability, tech accessory start-up Atom Studios appointed Digital Natives to develop their digital marketing to match. Taking a deep dive into the brand and target customer profiles, Digital Natives took Atom Studios’ core ethos of beautifully considered innovation to create the […]

Building Brand Loyalty

By Louise Findlay-Wilson, Founder and Managing Director at Energy PR

Building Brand Loyalty

What determines whether a brand is great or loveable and does it matter?  These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1,  the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]

BT launches new interactive “Unstoppable” campaign where the audience controls the story

BT launches new interactive “Unstoppable” campaign where the audience controls the story

BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign.  The “Unstoppable” campaign features an interactive film, created by Wunderman Thompson, which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy […]

It makes SenseSense with TalkTalk

It makes SenseSense with TalkTalk

Since relocating to their new headquarters in Exchange Quay, TalkTalk and 18-month-old The&Partnership Manchester have hit the ground running, creating many multichannel promotional campaigns, most of which have been delivered during lockdown. This latest campaign is the first to deliver the brand’s new positioning – it just makes SenseSense. Which is about getting everything you want from […]