Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L’Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. Building […]
-No nonsense campaign focuses on new features not phony lifestyles. -Created by Vivaldi, social-first campaign launching across Facebook, Instagram and YouTube
Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the […]
Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
Ampli and Third Foundation join forces to launch first of its kind Artificial Intelligence solution for B2B sales growth
Two agencies have brought together their expertise to develop an Artificial Intelligence (AI) product which could revolutionise the efficiency and success of business to business (B2B) sales processes. In a year when growing sales is going to be more of a priority than ever, AI experts Third Foundation and specialist B2B sales growth agency Ampli […]
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
The documentary is supported by influencer content featuring two adult entertainment influencers interviewed by Sylvia, a porn avatar
Created by Beta Alliance’s in house creative and production team, the 20-minute documentary tackles the practical and ethical implications of humans’ developing sexual relationships with technology, ultimately posing the question: Is it possible (and if so) is it then moral to have a romantic relationship with a robot? The documentary explores these controversial themes through […]
By Wybe Magermans, director at WMH and Branded
Since the Mayor of London declared a state of emergency on 9th Jan, Zone 1 Londoners have been living in “28 Days Later”. The centre of London has turned into a ghost town. The latest UK lockdown closed everything apart from the essentials and the government’s strong advice to stay indoors continues. But of course, people still […]
Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]