Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020. The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]
ESPN debuted its new “One App, One Tap” campaign. The brand partnered with Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) to develop the creative concept for the campaign and execute the spot which showcases everything that the new ESPN App has to offer fans. The app plays a significant role in the future of the ESPN brand, […]
London-based, Coolr has been appointed Social Media Agency of Record for The Nurse Heroes – a new philanthropic initiative to support and honour front line health workers in the US and across the world. Coolr’s brief will include the global activation of ‘Nurse Heroes Live!’ – an all-star concert produced by 19-time Grammie Award winner, Emilio […]
£1.4m (USD 1.8m) integrated campaign runs across UK and USA
Halewood Artisanal Spirits has unveiled a new campaign for Whitley Neill gin, developed by London independent creative agency Red Brick Road, to bolster brand awareness before Christmas. The new campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awarenss and educate […]
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs. The thrilling […]
“The real race issue with the Christmas adverts is that the diversity and inclusion stops at the marketing. It goes no further”. It’s all well and good making your adverts inclusive, but it’s pointless when store shelves don’t reflect that external messaging through their product offering. So it’s time for high street retailers and supermarkets […]
With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]
One of the UK’s leading children’s charities, Noah’s Ark Children’s Hospice has joined forces with integrated digital content agency The 10 Group in a creative campaign to raise awareness of the essential work of specialist nurses and carers. The Moments That Matter campaign aims to highlight the crucial role that nurses and carers play in creating moments […]
A new film from Genexa and co:collective tells the story of two dads – the founders of Genexa – who discovered that the OTC drugs we are all familiar with contain unnecessary chemicals as inactive ingredients, like artificial dyes, talc, parabens, and even allergens like lactose and gluten. The film was created in partnership with […]
By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]