New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]

OOH advertising boosts market share by more than a third, according to new study by Rapport

OOH advertising boosts market share by more than a third, according to new study by Rapport

A new report published on January 24, reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, examines […]

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]

Ebiquity launches marketing technology consultancy practice, Ebiquity Tech

Ebiquity launches marketing technology consultancy practice, Ebiquity Tech

Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]

M&C Saatchi opens office in Jakarta

M&C Saatchi opens office in Jakarta

 M&C Saatchi, one of the world’s largest independent agency network, has started operations in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Jakarta will complement the existing operations in Malaysia and Singapore. The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, […]

Space brings SWISS snow on demand to King’s Cross station

Space brings SWISS snow on demand to King’s Cross station

Creative agency Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (SWISS). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the […]

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Superunion Launches As Next-Generation Brand Agency

Superunion Launches As Next-Generation Brand Agency

January 23 sees the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as Executive Chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, […]

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, […]