Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition. “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]
A rubber bullet sounds oddly fun and friendly. It is anything but.
“A non-lethal bullet may not kill you,” a new PSA’s closing copy reads. “But you might just wish it had.” Wunderman Thompson Austin, a WPP agency, announced today the launch of its PSA created with the goal of banning rubber bullets in the U.S., hoping to educate people on the life-altering injuries that “non-lethal” rubber bullets […]
A major new ad campaign from Durex, the world’s #1 selling sexual wellbeing brand, centres around one word – and it’s one of the most hated and uncomfortable in the English language. It also happens to be the best way to have sex. MOIST. A playful, provocative and self-aware execution of the brand’s ongoing Ladies, Let’s […]
The film is part of a series of actions for the brand’s commitment to the fight against racism
The contribution in the fight for diversity and women empowerment is part of Avon’s DNA, and constant listening processes and studies have resulted in the acknowledgement that we need to do more. With this in mind, Avon begins this journey by making the commitment to repair historical injustices with important internal goals, such as hiring […]
GOSH Charity has joined forces with creative agency adam&eveDDB in new film which follows GOSH patient Mia on her journey home at Christmas
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas. The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart […]
A new multi-media advertising campaign devised by St. Luke’s for Which? helps consumers by emphasising how to “shop smart” during the Winter sales period. This represents the award-winning creative agency’s first work since being appointed by the brand last month. Live from the 17th November, the campaign will feature across press, digital display, social and […]
Today the ‘Google Earth for investors’ launched, the first public platform that shows the global impact of investments.
The way that people invest money has a big impact on how the world evolves. So far, making financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through […]
The new brand aims to help everyone find their ‘Happy Place’
Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]
The dangers for young people aged 10-18 facing abuse, neglect, and criminal exploitation and the impact of this risk on their hopes are highlighted in a heart-wrenching new campaign for The Children’s Society by creative agency BMB. The Children's Society – A thing called Hope from BMB on Vimeo. The campaign announces The Children’s Society’s new brand positioning […]
