Come Round: The Fun Way To Do Marketing

Come Round: The Fun Way To Do Marketing

It is said that the simplest ideas are often the most effective. Marketing and Consumer Research business Come Round, seem to be proving that with their exciting new concept, which Marcomm News decide to investigate. “The company slogan sort of says it all – Parties to make the nation talking. That is what we do, […]

PEEPS Mark 60 Years by Expressing PEEPSonality With New TVC

This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]

ADFEST & D&AD Launch The ADFEST+D&AD Academy

ADFEST & D&AD Launch The ADFEST+D&AD Academy

In partnership with D&AD, ADFEST is delighted to introduce the ADFEST+D&AD Academy, which takes place during ADFEST 2013 on 17th-19thMarch 2013. At the ADFEST+D&AD Academy, young creatives will have the rare opportunity to refine their creative problem-solving skills by participating in a series of ‘Inspiration Sessions’ presented by award-winning creative over two days. All delegates […]

Heal’s set to make heads turn, thanks to Whispering Window

Interactive window display at Heal’s Tottenham Court Road to showcase classic Warner Bros footage to capture shoppers’ attention

Heal’s set to make heads turn, thanks to Whispering Window

As part of a re-launch campaign for Heal’s Mattresses website, the iconic home furniture retailer is launching an interactive window display at its flagship Tottenham Court Road store, which is designed to make passers-by take maximum notice of what’s on show. The creative display, which has launched in time for Valentine’s Day, features three separate […]

Leo Burnett Asia Pacific To Host Inaugural ADFEST Event

Leo Burnett Asia Pacific To Host Inaugural ADFEST Event

ADFEST have announced the launch of the Young Lotus Marketer Workshop, hosted in 2013 by Leo Burnett Asia Pacific. Designed specifically for young marketing talents working within a client organization, this workshop takes place simultaneously with the 9th Young Lotus Creative Workshop for young advertising professionals. The Young Lotus Marketer Workshop is ideal for advertising […]

Bacardi Names New Chief Marketing Officer

Bacardi Names New Chief Marketing Officer

Bacardi Limited, the largest privately-held spirits company in the world, named Andy J. Gibson, 44, Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands (BGB). In these roles, Mr. Gibson will be responsible for the overall leadership and strategic direction of the Company’s internationally known portfolio of premium spirits brands. He also […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]

7-Eleven Redesigns Its Coffee Concept in Sweden

7-Eleven Redesigns Its Coffee Concept in Sweden

Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]