Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people
Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history
This campaign, which launched on ITV1 this weekend, aims to turn these temporary black plaques blue, making them permanent
It comes, intentionally, as Black History Month draws to an end – marking a commitment to the ongoing celebration of Black history throughout the entire year
African and Caribbean community organisation Nubian Jak and creative agency Havas London have teamed up to create The Black Plaque Project: a new initiative to commemorate the rich, diverse contributions of Black people throughout history through a series of black plaques across the capital. London’s famous blue plaques have served as a permanent tribute to […]
Very.co.uk has launched a heart-warming and funny new Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day. The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion
40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech
The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period
Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year
Black Friday is the most important sales event this quarter for the 25-44 age group
Technology is anticipated to be the most popular category
Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]
The sleep wellness brand’s latest campaign reawakens the infamous ‘Test Card F’ in a bid to help people tune out and turn in for the night
eve sleep, the online sleep wellness brand, will be giving TV viewers the ultimate throwback as they remind the nation of a time when TV broadcasting came to an end each night. In their latest advertising campaign launching on Channel4 on Sunday 1st November, eve sleep will bring back to life the highly recognisable ‘Test […]
Making an impression in sports is paramount, and the popularity of personal branding within the industry has become prevalent in distinguishing sports men and women from the competition, many at the top of their game creating brand logos and visual identities that reflects who they are and their ambitions within the sport. Decorated Formula 3 […]
UK’s largest water and sewage company appoints agency following competitive pitch
Thames Water, the UK’s largest water and sewage company, has appointed M&C Saatchi as its strategic brand and creative agency following a competitive pitch against four agencies. M&C Saatchi will now partner with Thames Water to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure […]
Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new
Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]
Mizuno has launched its new brand campaign, which redefines the meaning of being the best and establishes that with enough determination, you can make anything happen. The ‘For the moment’ campaign concept and the main campaign video has been created by international digital agency Dept, which will be further built upon by local markets
The Japanese sporting goods brand is famous for its long-standing legacy of more than 100 years building some of the best sports equipment. Everyone at Mizuno shares the same commitment to sports, set a century ago by Mr Rihachi Mizuno, of continuously pushing the limits of what can be done. In and out of the field. Mizuno […]
And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]
