Pitch launches new ‘Come Play’ campaign for Westfield

Pitch launches new ‘Come Play’ campaign for Westfield

Westfield Malls, in partnership with LA-based creative agency Pitch, is introducing a new campaign, titled “Come Play,” which will be rolled out during various seasons throughout the year. The campaign is an extension of the brand’s “New New Mall” marketing strategy and identity, a concept that positions Westfield beyond a collection of stores to a […]

More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole, an end-to-end influencer marketing platform has been included in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, the world’s leading research and advisory company. Gartner has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the […]

Carter Wong Revamps British Craft Beer Brand TicketyBrew

Carter Wong Revamps British Craft Beer Brand TicketyBrew

British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

 Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]