Toyotathon Makes TV History with First 100 Second Commercial

Toyotathon Makes TV History with First 100 Second Commercial

 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]

Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Recipe launches C.A.R.E for a Heart campaign for St John Ambulance

Independent creative agency Recipe has worked with St John Ambulance to create online video content for the first aid charity’s latest awareness campaign. Based around the acronym ‘C.A.R.E.’ [Closest defibrillator. Arrest? Resuscitate. Early defibrillation.], Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event […]

Wunderman BA & Fundación Huésped’s ‘Living Statistics’ push highlights the ongoing issue of AIDS in Argentina

Wunderman BA & Fundación Huésped’s ‘Living Statistics’ push highlights the ongoing issue of AIDS in Argentina

Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]

MarComm’s Star Parade: Meet Juan Garcia-Escudero

MarComm’s Star Parade: Meet Juan Garcia-Escudero

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Juan Garcia-Escudero has been bringing the creative heat for the likes of Leo Burnett and J. Walter Thompson for over 12 years now. Leo Burnett Madrid‘s General Creative Director works for clients […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]

RPM launches partnership event for client New Balance and the Virgin Money London Marathon

RPM launches partnership event for client New Balance and the Virgin Money London Marathon

Creative agency RPM announces new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance London Marathon […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]