New Study Explores The World’s New-Found Love Of Running

· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before · 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and · 73% of runners want to keep running as much as they are now after this pandemic ends · To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond

New Study Explores The World’s  New-Found Love Of Running

Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises The Mood-Enhancing Effects Of Aromatherapy

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises  The Mood-Enhancing Effects Of Aromatherapy

RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]

How Shoe Zone took its offline business online seamlessly during Covid-19

Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab

How Shoe Zone took its offline business online seamlessly during Covid-19

Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]

Every Scent Tells A story: New Campaign From the Fragrance Foundation UK

• Not-for-profit organisation’s first ever consumer-facing push features stories of people’s memories of scent • Created in partnership with M&C Saatchi • Launch follows The Fragrance Foundation UK and M&C Saatchi research revealing that social media conversations about fragrance have increased during lockdown

Every Scent Tells A story: New Campaign From the Fragrance Foundation UK

The Fragrance Foundation UK, the not-for-profit organisation recognised as the authority for the fragrance industry, is launching ‘Fragrance lasts’: its first ever campaign targeting a consumer audience, which aims to bring to life the complex relationships that people have with scent.  The push was created in partnership with M&C Saatchi. It is the first work to launch since The […]

Laundrapp wants to lighten the lockdown load

Laundry app launches Mumsnet campaign designed to raise brand awareness and offer help with lockdown laundry

Laundrapp wants to lighten the lockdown load

The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, has launched a targeted online campaign on Monday 8th June.  The creative, produced by Manchester based digital agency Neon, will be featured on the UK’s most popular website for parents, Mumsnet.  The campaign debuts Laundrapp’s brand refresh, also designed by Neon. “Our ambition was to create something […]

The&Partnership’s latest spot for Toyota shows how the UK’s Olympic and Paralympic athletes can emerge from lockdown even stronger.

With the delay to Tokyo 2020, The&Partnership’s new spot for Olympic and Paralympic Partner Toyota focuses on letting the UK athletes tell their story of how they’re coping with lockdown, and an extra year to the Games.

The&Partnership’s latest spot for Toyota shows how the UK’s Olympic and Paralympic athletes can emerge from lockdown even stronger.

“Waiting for Tokyo”, The&Partnership’s new spot for Worldwide Olympic and Paralympic Partner Toyota, will launch across social channels. With the first signs that the Covid-19 lockdown may end in the coming months we see how four elite British Olympic and Paralympic athletes handle the interruption to their dreams. Four time Olympic Gold-winning cyclist, Laura Kenny, […]

Five by Five creates new campaign for Regina Blitz to celebrate life’s messy moments

Five by Five creates new campaign for Regina Blitz to celebrate life’s messy moments

Regina Blitz, the multipurpose household towel brand, has launched its ‘Happimess’ campaign created by global independent creative agency, Five by Five. The new campaign will highlight how messy moments make the best memories and will predominantly run across digital and social channels as well as using PR and influencers. The focus on happiness and the small moments of messy joy […]