B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee, the distributed energy and heat research consultancy, has selected Aspectus to drive its engagement with Europe’s energy sector. Having established its reputation as a specialist in the ‘new energy’ market, the company needed a communications partner to boost its profile and increase brand awareness. Andy Bradley, Director at Delta-ee, said: “We’ve been growing rapidly, […]

MarComm’s Magnificence – 2017’s Magnificent Women

MarComm’s Magnificence – 2017’s Magnificent Women

MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries. To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry. So here they are, our picks for 2017’s Magnificent Ladies: Amrita […]

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

Chris Hughes joins Topman in launching #DontBottleItUp campaign by BMB for World Mental Health Day

Chris Hughes joins Topman in launching #DontBottleItUp campaign by BMB for World Mental Health Day

BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island’s Chris Hughes and Topman. Launching on World Mental Health Day, CALM’s new work #DontBottleItUp aims to show men it’s okay to open up rather than bottle up […]

BMW and KBS Launch New Campaign for Pre-Owned Vehicles

BMW and KBS Launch New Campaign for Pre-Owned Vehicles

To promote their certified pre-owned vehicles and the new unlimited mileage warranty, BMW and their creative agency KBS, have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to […]

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]