LIFE and Velvet Facial Tissues lift the winter gloom with Ultimate Night In On Pack Promotion

LIFE and Velvet Facial Tissues lift the winter gloom with Ultimate Night In On Pack Promotion

Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]

The Walking Dead and Next Games partner to launch the show’s first official mobile game

The Walking Dead and Next Games partner to launch the show’s first official mobile game

With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]

Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods Media will soon be able to profile customers watching its in-store digital ads in real time to develop more targeted messaging. Using audience-measurement technology Quividi, Harrods will use facial tracking to monitor audience engagement, age, gender and attention time. The technology produces an anonymous data report, which will allow brands to ascertain what profile […]

Royal Caribbean appoints Hometown to UK advertising account

Royal Caribbean appoints Hometown to UK advertising account

Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]

KFC Goes Mobile with Location-based Campaign

KFC Goes Mobile with Location-based Campaign

KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]

RPM ensure Sky Sports are on ‘par’ with The British Masters

RPM ensure Sky Sports are on ‘par’ with The British Masters

Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]

Growth of Time Spent on Mobile Devices Slows

Growth of Time Spent on Mobile Devices Slows

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably. Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a […]