VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative Director Laura Muse has created “does this sit comfortably with you?”  The project to mark International Women’s Day, features a series of cushions embroidered with subtly gendered phrases that men and women still use in the workplace.  The one-off initiative is designed to call these out and act as a gentle reminder for […]

50,000feet Opens New York Office

50,000feet Opens New York Office

Independent creative agency, 50,000feet, is opening a New York office. Building on the agency’s continued growth in Chicago, the New York office, located in the Flatiron District, will add multi-disciplinary talent to its team to serve a growing number of Fortune 1000, middle market and high-growth clients across a range of industries. The roster of New […]

Serviceplan Group forms new global agency unit for digital production with TheHubz.com

More than 1,200 employees in six Hubz on three continents - with TheHubz.com, Serviceplan Group is creating a global production services provider aimed at boosting productivity, efficiency, and speed for client projects.

Serviceplan Group forms new global agency unit for digital production with TheHubz.com

It’s about bundling expertise, increasing speed and making scalable resources more flexible. Most importantly though, it’s also about more efficient production for clients with special requirements for individualised, personalised and automated asset production. After a one-year trial period, Serviceplan Group is forming TheHubz.com – a new global production unit, which will support the agency group […]

A New Symbol for Female Sexual Power: Design Bridge New York and K-Y champion female sexual empowerment and equality in the bedroom

A New Symbol for Female Sexual Power: Design Bridge New York and K-Y champion female sexual empowerment and equality in the bedroom

Design Bridge & K-Y from Design Bridge on Vimeo. Design Bridge New York are excited to reveal their latest work for the original lubricant, K-Y: a brand and packaging redesign that proudly puts female comfort and enjoyment first, empowering women to pursue and own their sexual pleasure. With most lubricant brands aimed at male consumers, K-Y […]

Bytedance selects PingPong Digital as first European digital agency partner

Bytedance selects PingPong Digital as first European digital agency partner

PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok.   As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]

Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

If you’re passionate about soccer, it’s certain you know the UEFA Champions League. And specially its anthem’s powerful melody. Since 1992, the best clubs in Europe enter the competition’s pitches listening to the anthem’s verses sang in english, german and french: the official languages of UEFA. As the entity’s official website states, “the anthem is […]

New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]