YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

The new campaign is a celebration of human imagination and craft, with the entire cast consisting of real Yonex factory members. To build a truly global campaign, monopo put a bespoke team together across its London and Tokyo offices.

YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

Yonex called on independent creative agency monopo to support the launch of its new EZONE GT golf range. The ambition was to use this launch as an opportunity to reaffirm the brand story in a fresh way. A challenge that required a global perspective. monopo put together a team across its London and Tokyo offices […]

Influencers are driving female empowerment

Influencers are driving female empowerment

As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]

Krow scoops Vision Direct project following competitive pitch

Krow scoops Vision Direct project following competitive pitch

Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]

News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

In a joint venture, two of the UK’s leading commercial radio operators, Bauer Media and News UK’s Wireless, today announce the creation of Octave Audio, a new digital audio company for the UK advertising market.   Octave Audio will give advertisers the opportunity to target digital audio listeners at exceptional scale powered by News UK & […]

And/Or Designs and Animates Halsey Videos for Spotify

And/Or Designs and Animates Halsey Videos for Spotify

Creative production studio And/Or has created original videos for Spotify’s enhanced version of best-selling pop musician Halsey’s new album, Manic. In the two short videos, And/Or captures both the singer’s public persona and her private, inner world. The videos give listeners an intimate 360° view of the artist’s work and life that bridges the universal […]

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

WPP Black Ops, a multi-disciplinary start-up dedicated to solving business problems has launched with founding client SK-II, P&G’s global prestige skincare brand. WPP Black Ops, a fluid operation situated in key global hubs, takes different shapes depending on the challenges clients present. Its vision is to come up with big ideas generating large-scale impact for […]

23red launch creative campaign to warn against deceitful animal sellers

23red launch creative campaign to warn against deceitful animal sellers

Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]

#prettieststreetinlondon gets even more Instagrammable

Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.

#prettieststreetinlondon gets even more Instagrammable

On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]