Condé Nast Partners with Snapchat

Condé Nast Partners with Snapchat

Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]

St Luke’s is Boxing Things Up for New Very.co.uk Campaign

St Luke’s is Boxing Things Up for New Very.co.uk Campaign

St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]

Hennessy creates animated light installation for Harrods’ window display

Hennessy creates animated light installation for Harrods’ window display

Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]

Microsoft crowdsources fan ideas for the future of the NFL

Microsoft crowdsources fan ideas for the future of the NFL

Microsoft, an official sponsor of the US National Football League, is asking fans to submit ideas to improve the game for viewers and players in a new initiative called the ‘Imagine Bowl’. Looking to improve the NFL on the field, at the game and for viewers at home, the tech giant is inviting innovators to […]

New UNICEF collaboration creates engagement through design

New UNICEF collaboration creates engagement through design

This fall, design students of Berghs School of Communication in Sweden compete in creating an innovative concept to support UNICEF’s fundraising. The competition is arranged by the school and UNICEF together with BillerudKorsnäs, a company providing renewable packaging material. The collaboration and competition, Pack Challenge 15, take place duringSeptember and October. In Pack Challenge 15 […]

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]