While department stores in China have faced ever more increasing competition from other formats and retail channels in recent years – new research from Mintel reveals just how much this sector has flourished. Reflecting the increased wealth of Chinese consumers – and the increased disposable income this has brought with it – Mintel’s research reveals […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]
Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]
To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.
Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]
A new study from agency research unit McCann Truth Central found that 70% of the nearly 500 agency professionals surveyed believe the industry’s “best days are behind us.” More than half (56%) said they wished they were doing something “more creative.” Chris Weil, who is also chairman and CEO of Momentum Worldwide, accentuated the positive. […]
Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.
Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]
ADFEST 2013’s Grand Jury President, Graham Fink, is presenting a Speaker Session that shares his personal experiences from working in Asia & London, celebrating the differences, the similarities, and the hilarities. ‘Connecting Cultures’ will be the last presentation at ADFEST 2013, wrapping up three days of illuminating, entertaining and provocative Speaker Sessions. “ADFEST is a […]
It is said that the simplest ideas are often the most effective. Marketing and Consumer Research business Come Round, seem to be proving that with their exciting new concept, which Marcomm News decide to investigate. “The company slogan sort of says it all – Parties to make the nation talking. That is what we do, […]
This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]
In partnership with D&AD, ADFEST is delighted to introduce the ADFEST+D&AD Academy, which takes place during ADFEST 2013 on 17th-19thMarch 2013. At the ADFEST+D&AD Academy, young creatives will have the rare opportunity to refine their creative problem-solving skills by participating in a series of ‘Inspiration Sessions’ presented by award-winning creative over two days. All delegates […]