More than 1,200 employees in six Hubz on three continents - with TheHubz.com, Serviceplan Group is creating a global production services provider aimed at boosting productivity, efficiency, and speed for client projects.
It’s about bundling expertise, increasing speed and making scalable resources more flexible. Most importantly though, it’s also about more efficient production for clients with special requirements for individualised, personalised and automated asset production. After a one-year trial period, Serviceplan Group is forming TheHubz.com – a new global production unit, which will support the agency group […]
Design Bridge & K-Y from Design Bridge on Vimeo. Design Bridge New York are excited to reveal their latest work for the original lubricant, K-Y: a brand and packaging redesign that proudly puts female comfort and enjoyment first, empowering women to pursue and own their sexual pleasure. With most lubricant brands aimed at male consumers, K-Y […]
Tesco today announces the results of its Christmas campaign with Channel 4, ITV and Sky Media at the broadcasters’ annual Big TV Festival, now in its third year. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced at […]
PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
If you’re passionate about soccer, it’s certain you know the UEFA Champions League. And specially its anthem’s powerful melody. Since 1992, the best clubs in Europe enter the competition’s pitches listening to the anthem’s verses sang in english, german and french: the official languages of UEFA. As the entity’s official website states, “the anthem is […]
Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]
Global brand experience agency DesignStudio unveils a full rebrand for Tencent Games, the largest video game company in the world. The rebrand sparks a new era of global visibility for Tencent Games, leading an inclusive, positive culture that reflects the diverse, playful nature of gaming today. Mars Hou, Vice President of Tencent Games says, “We […]
The new campaign is a celebration of human imagination and craft, with the entire cast consisting of real Yonex factory members. To build a truly global campaign, monopo put a bespoke team together across its London and Tokyo offices.
Yonex called on independent creative agency monopo to support the launch of its new EZONE GT golf range. The ambition was to use this launch as an opportunity to reaffirm the brand story in a fresh way. A challenge that required a global perspective. monopo put together a team across its London and Tokyo offices […]
As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]
Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]
