The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.
Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]
Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.
On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]
Christine Brewis, Head of Digital Marketing at Studio Graphene
Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]
The Evening Standard today announces the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. He will report directly into Mike Soutar, […]
SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace
Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]
Multi-award-winning used car dealer – Trade Price Cars – is hoping to shake up the industry’s approach to customer communications throughout 2020, with an investment in state-of-the-art marketing technology. Wary of the batch-and-blast approach commonly adopted by automotive brands, this year is all about personalised communications that will enhance the customer experience, stresses founder Dan […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea’s lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]
