Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
San Diego Agency Rebrands, Adds Greg Carson as President
62ABOVE, formerly known as i.d.e.a., announces its debut as an independent agency with a growing client roster and new president. Based in San Diego, 62ABOVE embodies the thriving creative community from which it was born. The new name – 62ABOVE – honors the agency’s hometown, as the heart of San Diego sits 62 feet above sea level. In addition, agency veteran […]
Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.
According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]
The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]
AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict […]
Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”. Recent research from Digitas UK showed that 9 out of every 10 people in the UK agreed that we are more disconnected as a society than ever before (November […]
Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch. Collective London’s appointment is part of the luxury lifestyle brand’s plan to consolidate its digital marketing within its marketing team. Victorinox is looking to extend its reach and relevance through a global audience on social. The maker of […]
Serviceplan Group, Europe's largest independent agency group, and Wien Nord, one of the most respected Austrian communications agencies, are joining forces to become one of Austria’s leading agency groups. The merger to form a joint "House of Communication" will create a completely new offering for the Austrian market, with an integrated service portfolio offering clients expertise in; for creativity and content; media and data; technology; strategy and brand partnerships.
Two of Austria’s leading communications agencies have announced that they are joining forces: Serviceplan Group Austria and Wien Nord will merge to form a fully integrated “House of Communication” both sides announced today. The merged agency group will be managed by a joint holding with shareholders of both agency groups. The holding will be managed […]
Today global effectiveness agency System1, in partnership with ITV, released FeelMore50 – the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the […]