FCB Cape Town Creates Dramatic New #SafelyHome Commercial

FCB Cape Town Creates Dramatic New #SafelyHome Commercial

Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]

Young & Laramore develops the brand strategy for Indianapolis Museum of Art’s Newfields

Young & Laramore develops the brand strategy for Indianapolis Museum of Art’s Newfields

When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Young & Laramore to re-evaluate their overall brand strategy and help it determine how to best reflect and communicate this new mission to the museum’s core audience, as well as a broader […]

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

British Red Cross raised £2.35 million in three hours during One Love Manchester, watched live by 22.6 million people. How did the charity’s donations platform cope with the massively increased influx of traffic? Chris Walker, CTO at digital agency Friday, which built the platform, explains: Friday’s involvement in One Love began at 1.30pm, Thursday 1 […]