Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few […]
Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially designed idents for ITV late evenings. The sponsorship was planned and negotiated by Omnicom Media Group’s PHD Manchester and will focus on moments that bring family members together to enjoy quality programming such as Midsomer Murders, Vera and […]
Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will take responsibility for the strategic and creative direction of Budweiser Brewing Group’s brands across the UK & Ireland, including Stella Artois, Budweiser, Corona and Beck’s; newer arrivals to the UK, […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]
HERC the agency has created the new campaign for Dutch recruitment agency YoungCapital using young makers from start to finish. Literally putting the new pay-off it has created for YoungCapital into practice: We Give Work. The ‘superfast’ (read: both edit and music) was made for and by today’s Insta generation, and communicates how YoungCapital offers them work with […]
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and snacks. The ‘Works for me’ brand ads are designed to reinforce the brand’s effective, doable weight loss proposition by showing how SlimFast seamlessly fits into busy, everyday lives to drive brand […]
Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions, which includes brands such as St Tropez, Sanctuary Spa, Fudge Professional, Imperial Leather, Original Source and Carex. Emergent has restructured the Amazon Media Services (AMS) accounts and is managing […]
Iris and Haven have launched a new brand campaign to highlight Haven’s winning formula for a UK coastal break. Launched on Boxing Day, ‘The Beach Boy’ embodies the feeling of freedom by the coast that a Haven holiday offers – a breath of fresh air from the routine and restrictions of day-to-day urban life. The […]
Nationwide is today, Monday 6th January, launching a new widespread advertising campaign aimed at highlighting the Society’s suite of mortgage products available to support those in and approaching retirement. In 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was […]
Six young Tottenham Hotspur FC academy players were given the opportunity to ask their Spurs idols anything they wanted, as part of Audi’s ‘Dare to be Different’ sponsorship strategy. The campaign was created by We Are Social Sport to promote Audi’s multi-year sponsorship deal with the club. Tottenham Hotspur stars Lucus Moura, Eric Dier, Jan […]