Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe has been appointed by The Restaurant Group as its lead integrated agency on Frankie & Benny’s after a four-way pitch. Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand. The agency will report in to The […]

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]

H.J. Heinz Company & Kraft Foods Group Agree Merger To Form The Kraft Heinz Company

H.J. Heinz Company & Kraft Foods Group Agree Merger To Form The Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]

Starbucks ‘completes’ its campaign to write Race Together on coffee cups after waves of criticism

Starbucks ‘completes’ its campaign to write Race Together on coffee cups after waves of criticism

The head of Starbucks has announced that the company will no longer be writing the phrase ‘Race Together’ on its drinks and products to inspire discourse about race relations in the US. The week-old initiative sparked debates about race in the US and attracted unparalleled criticism, forcing Starbucks chief executive Howard Schultz to leap to […]