In case you haven’t noticed, it’s Black Friday. We’re suddenly inundated with offers from major high street players, who jump on the event with rigour, desperate to increase footfall and make up for sales lost to Amazon. It’s the latest example of the struggles of sleeping giants. These bricks and mortar stores are struggling to […]
Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
Appointed Creative Agency of Record
The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]
Mid-Day is an iconic tabloid of Mumbai with a legacy that expands over a period of 4 decades. Mumbai’s very own newspaper, Mid-Day has a very loyal reader base across the city. Keeping the Sunday readers in mind, recently Mid-Day revamped the content of its Sunday edition.
“Sunday mid-day is traditionally known for its curated ideas and quality of writing. The thrust is on leisure reading and hand-picked feature articles spanning everything from pop- and sub-culture, to food and drink, health, heritage revival, fashion and technology, sport, the arts and entertainment. News is of course, our mainstay, and we don’t compromise there. So, […]
The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
Despite mainstream concerns around privacy and data protection mounting in the public consciousness, many are willing to share their most intimate data with private companies if the return is deemed a fair value exchange. Almost two thirds (61%) said they’d share health data from a highly personal health device. Meanwhile, a third of consumers would […]
Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design […]
West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]