BBDO translates Singlish into emojis for SG50

BBDO translates Singlish into emojis for SG50

An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]

Diageo hunts for digital agency

Diageo hunts for digital agency

Diageo, the drinks giant that owns the Smirnoff and Bailey’s brands, is on the hunt for a digital agency to work across Europe. The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites. The pitches have taken place, and there is […]

Marriott partners with NBA to take fans #AroundTheWorld

Marriott partners with NBA to take fans #AroundTheWorld

Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate […]

Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]

DMGT’s DMG Media appoints Maxus as global media agency

DMGT’s DMG Media appoints Maxus as global media agency

Following a competitive four-way review across London and New York, DMG Media has appointed Maxus as its primary marketing and media agency in the UK and North America. Maxus will provide consultancy support to the DMG Media brands, Daily Mail, The Mail on Sunday and MailOnline, and assume responsibility for brand-specific buying in paid-for media […]

Regus awards Havas helia its global CRM business

Regus awards Havas helia its global CRM business

Regus, the global workplace provider, has appointed Havas helia to handle its global CRM business. Havas helia won the account after a pitch against undisclosed agencies. Regus’ Chief Customer Officer Eva Eisenschimmel called the pitch earlier this year. The pitch process was handled by the intermediary Agency Insight. Havas helia will now work to deliver […]

Cheil’s Piano Made of Barbed Wire Seeks to Unify North & South Korea

Cheil’s Piano Made of Barbed Wire Seeks to Unify North & South Korea

Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]

Leo Burnett London launches innovative social campaign to support first national day of memory for victims of honour killings

Leo Burnett London launches innovative social campaign to support first national day of memory for victims of honour killings

Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]