Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]
Newly launched NYC agency SMALL launch PUBLIC vs PRIVATE, an online and social campaign which launches the global Samsonite x Diesel special edition collaboration on a collection of semi-transparent, highly detailed luggage appealing to the new generation of modern travellers and business commuters. The film perfectly marries up with the creative idea: that we live in a […]
American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
Broadcaster and actress Laura Whitmore opened a beautiful, living bamboo oasis in Waterloo to launch Colgate’s first bamboo toothbrush with plastic-free packaging. Colgate’s bamboo toothbrush is an easy way for people to make a small, sustainable change for the better and is one of Colgate’s latest steps toward improving the sustainability profile of its products and achieving 100% recyclable […]
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust. Launch marketing agency Five by Five surveyed 1,000 over-55s […]
The cold months of winter bring us much entertainment; the antics of Halloween, the joys of Christmas and the resolutions of the new year create a cosy consciousness, leaving us feeling all warm inside. However, a bothersome cold or persistent flu is inevitably enough to switch our festive spirit for one of disgruntlement, where our […]
Sausalito-based agency, BSSP have been named lead agency for yoghurt brand, noosa. As new entrants have taken over the category, BSSP is on a mission to help noosa carve out a spot in an increasingly cluttered space. Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade. Upon acquisition, Sovos put the business up […]
Elmwood New York has created a new brand identity for Knotel in its work as the flexible workspace provider’s lead brand agency. Founded in 2016, Knotel now delivers tailored workspaces to enterprise clients across more than 200 locations globally. The startup completed a $400 million Series C funding round in August with a valuation of […]
Leading Welsh creative agency, Limegreentangerine (LGT), has developed and launched a new TV commercial for iconic car manufacturer, MG Motor (MG). The ad sets out to challenge some of the current, safe advertising trends to create something that is distinct, fun and which depicts the lifestyles, experiences and day-to-day adventures the family-friendly electric MG ZS […]
Internationally renowned interior-design house Studio Duggan launches exclusive homeware brand Trove, with holistic brand identity by London agency ShopTalk. Trove – a furniture range with bespoke, vintage and carefully sourced treasures available online and at the brand’s West London flagship boutique – has been created by Studio Duggan as a true expression of its aesthetic. […]