Karmarama named as AO.com’s lead agency partner

Karmarama named as AO.com’s lead agency partner

AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Blippar, the leading image recognition and visual discovery platform, today announced that former Nestlé S.A Global Executive Board Member Doreswamy Nandkishore has officially joined the company as its first external non-executive board member. Nandkishore will be helping advise the company in its increased focus on brand and marketing strategy across the company’s full portfolio of […]

The Economist bugs Londoners with free insect ice cream

The Economist bugs Londoners with free insect ice cream

The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Anheuser-Busch InBev is pleased to announce that it has entered into a strategic partnership with Wieden+Kennedy. The agency will take the creative lead on campaigns for the global brand Corona and for Bud Light, the number 1 beer brand in the US. As the leading global brewer, AB InBev actively invests in its marketing capabilities […]

UKTV refreshes Alibi channel identity to bring ‘a masterclass in deduction’ proposition to life

UKTV refreshes Alibi channel identity to bring ‘a masterclass in deduction’ proposition to life

UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]

Samsung & RSC make Shakespeare accessible for students with new app starring David Tennant

Daunted by Shakespeare? There’s an app for that...

Samsung & RSC make Shakespeare accessible for students with new app starring David Tennant

Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]