Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]
Instax, part of the Photo Imaging Division of FUJIFILM UK is excited to announce that it has partnered with McCann on the launch of a new, interactive global branding campaign for its INSTAX line of products. The campaign focuses not just on brand awareness, but the importance of creating shareable memories that can be printed […]
The LEGO Group launches Rebuild The World, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. Rebuild The World celebrates the power of creativity and its capacity to change the world. LEGO play invites us to cultivate the creativity of […]
Greenpeace announces the launch of its new campaign to fight against the single-use plastic. Under the hashtag #ChileSinPlásticos and the worldwide initiative to end the use of single-use plastics (Break free from plastic), McCann Santiago de Chile presents a new communicational action. Chile and Latin America are taking important steps to legally ban the use […]
Shred-it, one of the world’s leading information security companies, launches a major multi-channel lead generation marketing campaign to shine a light on the value of hidden personal information which poses a real threat to businesses across the country. The campaign – ‘Hiding in Plain Sight?’ – challenges business leaders to reassess their policies, inviting them to […]
The Royal British Legion – in partnership with global comms agency Leagas Delaney and VCCP Media – launches its new multichannel campaign ‘They Still Go’. The campaign showcases the pivotal role The Royal British Legion plays in the lives of current and former service personnel. It marks a shift in focus for The Royal British […]
Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: “You lose when you overpay’. The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland […]
Pathways to Education, a charitable organization working to break the cycle of poverty by helping students living in low-income communities to graduate from high school, has launched its first ever national awareness campaign, “Build Pathways.” Launched nationally in Canada on September 2, the work draws attention to the individual and societal benefits that start with […]
Old Speckled Hen, one of the UK’s number one premium ale, is freshening its iconic beer with new branding developed by Ziggurat, Greene King’s long-term strategic brand partner. The new branding updates Hen’s image while cherishing its famous Morland roots. The unique octagon and brand name have been retained, but the sleeker typeface and silver […]
On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]