New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

Google is putting the predictably unpredictable British summer at the heart of a new advertising campaign by 72andSunny Amsterdam, celebrating the ways people are using Search and Maps to make the most of summer.  Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates […]

Budweiser summons new rock bands to show that #RockIsAlive

Budweiser summons new rock bands to show that #RockIsAlive

In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

Michelle, a real-life employee at National Lottery operator Camelot’s contact centre, is the star of the new ‘Amazing Starts Here’ film, created by adam&eveDDB. The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. ­It breaks on TV on July 14, supported […]

The&Partnership unveils Pan-European campaign for Lexus’ Self-Charging Hybrid range

The&Partnership unveils Pan-European campaign for Lexus’ Self-Charging Hybrid range

Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer’s range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self- Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to […]

Joe Root tries his hand at tennis in Vitality’s new idents by SNAP London

Joe Root tries his hand at tennis in Vitality’s new idents by SNAP London

Vitality, the innovative insurance and investment business, has produced a new set of idents, featuring some of Britain’s sporting legends trying out a new sport to encourage more people to get active this summer. Produced to align with some of the fantastic sporting events happening throughout the summer – including the Vitality Netball World Cup, […]

International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives

International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives

International Committee of the Red Cross (ICRC) is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that […]

Tinder and RPM match for British Summer Time festival campaign

Tinder and RPM match for British Summer Time festival campaign

Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July).  The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

Leading global digital customer relationship agency MRM//McCann announced that it is launching its latest LAB13 innovation lab at McCann Manchester’s offices. LAB13 is a state-of-the-art home for creative technology that will enable the agency to invent, architect and prototype unprecedented products, services and new businesses, looking 12 to 18 months ahead of market. “We are […]