SPAR, one of the UK’s leading convenience store group, is launching a social media campaign to celebrate diverse and unsung heroes in local community sport. Partnering with global socially-led creative agency We Are Social, with production from We Are Social Studios, the campaign aims to drive awareness of SPAR’s local community credentials and amplify its […]
Co-op launches new ‘out of home’ for summer using its first hyper-local approach to champion its investment in local communities. The new hyper local out-of-home (OOH) sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance. This innovative approach delivered in partnership […]
The televisions screens of New York City residents will go dark this week when Friends of Animals, an international nonprofit wildlife advocacy organisation, airs its provocative ad spotlighting the fur industry. The ad, created by Atlanta-based Chemistry, seeks to promote awareness of the cruelty involved in the use of fur for fashion from the animals’ […]
Compassion in World Farming, a leading animal welfare charity, has revealed a hard-hitting new stunt which aims to highlight the long journeys endured by live farm animals, ahead of Stop Live Transport Day on Friday 14th June. The push was developed in partnership with creative agency ELVIS. Compassion in World Farming is driving a truck […]
Ahead of this summer’s anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. The comedic spots, which purposely juxtapose the overt and eccentric tropes […]
In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]
On June 13, acclaimed air carrier JetSuiteX announced that it has retained San Francisco based, award-winning agency, Eleven, as a marketing and branding partner. Eleven will be responsible for every facet of the marketing process for JetSuiteX, including concepting, production, media planning/buying and brand communications strategy. Eleven will also execute a fully integrated campaign that […]
Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]
Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value […]
Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]