A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën.  Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]

Eighth MoMA Design Store completed by Lumsden Design at LOFT, Japan

Eighth MoMA Design Store completed by Lumsden Design at LOFT, Japan

MoMA’s eighth Design Store has now opened in Tokyo’s popular Ginza shopping district with design by London-based retail specialist Lumsden Design.  This opening is the latest project in Lumsden’s longstanding relationship with MoMA, which has seen the creation of three stores in New York, and standalone stores in Kyoto and Tokyo. The LOFT concession comes […]

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense […]

Trends sends out a message of selflessness to celebrate the beautiful month of Ramzan

Trends sends out a message of selflessness to celebrate the beautiful month of Ramzan

Trends is a fashion brand by Reliance Retail conceptualised exclusively for the people of India. No matter where they live, what they do, whatever their cultural background or fashion aesthetic, Trends has something special for everyone. To focus the brand’s efforts to connect with its audience on a deeper level during Ramzan, Brave New World, an […]

Sure Men, Kinetic Worldwide and DOOH.com get dynamic for football fans

Sure Men, Kinetic Worldwide and DOOH.com get dynamic for football fans

This season, Sure Men, one of the UK’s leading men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful […]

Betty Crocker and VMLY&R Light Up Ramadan in New Spot

Betty Crocker and VMLY&R Light Up Ramadan in New Spot

Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]