McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
With home-shopping season upon us, StreetEasy has officially debuted its latest ad campaign, “There’s Only One City.” The 2019 campaign features an array of still photography depicting real-life scenes familiar to New Yorkers, paired with copy that highlights how these relatable, everyday moments are unique to life in this epic city. To us New Yorkers, […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
From February 2019, Aquafresh, one of the UK’s number one kids oral care brand, will be launching a year-long partnership with Disney Junior, the home of Disney’s best loved pre-school TV shows. The sponsorship package will span several touchpoints, from Disney Junior TV 10” short clips on popular shows, to YouTube advertising across Disney’s network […]
PR and digital communications specialist, ROAD, has been appointed by speciality pharmaceutical company Theramex, to work on its osteoporosis therapy, Actonel GR. One in three women over 50 will experience an osteoporotic bone fracture. While early intervention with first-line bisphosphonate bone strengthening therapy will reduce the risk of fractures up to 50%, research shows a […]
London’s Air Ambulance Charity, the service that treats thousands of critically injured patients in the capital annually, has appointed WPN Chameleon (WPNC) to develop a new TV fundraising campaign. Following a competitive pitch, the agency and charity are working together to develop a robust strategic development of London’s Air Ambulance Charity’s fundraising proposition, using WPNC’s […]
Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music. Dermot Malone, Founder and Director at Banjoman Films […]
In the company of some of the world’s sharpest minds, Intelligence Squared encourages and inspires new thinking across politics, technology, science and arts – through live events and online content. With a growing reputation in the corridors of power, the brand needed an overhaul of identity and digital presence to help move its businesses forward. […]
Three UK has revealed it could save its customers £187 million worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile network’s commitment to continue offering roaming benefits following new draft legislation announced this year. The claim “Deal or no deal, our customers will save £187 million […]