- Ian joins Specsavers marketing team from PepsiCo - New role within the marketing team
Specsavers expands senior leadership team with appointment of Ian Maybank to Head of Media and Connections Planning
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
This summer the LEGO Group is one of the national sponsors of the UEFA Women’s EURO 2022 The partnership forms part of the brand’s mission to champion inclusive play for all children To support their national sponsorship the LEGO Group are implementing an integrated campaign across multiple touchpoints, including paid media, PR, experiential and the […]
McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’
German Basketball Teams ‘White Wings’ and ‘Depant GIESSEN 46ers’ exchange jerseys in an anti-racist statement marking International Week Against Racism Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city […]
Sky Betting and Gaming is tapping into the hopes and excitement of football fans across the nation with the launch of the Start of Season Hub on the Sky Bet App. The Hub gives fans an opportunity to get keyed up on the latest football news and views, take part in debates about the big […]
adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
Bupa has become the Official Healthcare Partner of ParalympicsGB, in a three-year partnership to provide British Paralympians with the highest quality healthcare on their journey to success at the Paris 2024 Paralympic Games – and beyond. Through Bupa, the athletes will be provided with the medical expertise needed to reach the peak of their performance as they look to build on their […]
Faire La Fête champagne launches New ‘Très Joy’ Campaign via MIRIMAR
● Research is based on surveys and interviews with 4,560 US and UK consumers ● 40% of UK Gen Zs are already active in the metaverse ● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels ● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do
Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]