65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

 Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]

Lewis Moberly delivers authentic new identity for children’s art materials range, Lefranc Bourgeois Enfants

Lewis Moberly delivers authentic new identity for children’s art materials range, Lefranc Bourgeois Enfants

Brand design consultancy Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois, a key player in the Colart group. Following the design of a new identity and packaging for parent brand Lefranc Bourgeois in 2017 – resulting in an enthusiastic re-listing […]

2,000 “lost teddy bears” to appear on UK high streets to launch World Vision UK’s latest campaign

2,000 “lost teddy bears” to appear on UK high streets to launch World Vision UK’s latest campaign

Two thousand “lost teddy bears” will appear on UK high streets this week, to mark the launch of international children’s charity World Vision UK’s latest campaign. The campaign created by VCCP, aims to raise awareness of the dangers children face in the world’s poorest communities and encourage people to sponsor a child. This is the […]

ESI Media announces new luxury digital property, Insider

ESI Media announces new luxury digital property, Insider

Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]

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