Brands must reorganise to maximise eCommerce growth, according to Zenith

Brands must reorganise to maximise eCommerce growth, according to Zenith

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

 DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]

Waitrose & Partners Unveils New “Free From” Food Range with Branding by Williams Murray Hamm

Waitrose & Partners Unveils New “Free From” Food Range with Branding by Williams Murray Hamm

Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]

Christmas is about adding value not just spending more

Christmas is about adding value not just spending more

Christmas is a time of the year that’s supposed to be all about family, friends and festivities – but for consumers, the weeks or even months before the Christmas break can be incredibly stressful. That’s because of the frantic search for presents, entertainment and ideas for festive food and drink. Our readers want to be […]

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

 Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]

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