Wizz Air, one of Europe’s fastest growing airline, has launched an activation at King’s Cross St Pancras Station. A fully immersive OOH experience will see commuters on their way to the Underground pass through a plethora of fully recyclable vinyl wraps, digital videos, posters and digital 6-sheets. The creative highlights the array of destinations that […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
Global aviation services group Air Partner has launched a new brand identity that unifies its wide range of services, created by global branding agency StormBrands. Through merger and acquisition, Air Partner had grown rapidly, bringing together multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety […]
Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]
Icelandic hotel chain, Center Hotels, presents a bold re-brand to reinforce their position as the most loved hotel group in Iceland and beyond. The first representation of the new vision can be found at the new Center Hotel Laugavegur, designed to deliver a memorable customer focused experience that capture the essence of Iceland and makes […]
What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Havas Media has extended its relationship with Sherwin-Williams, a global leader in coating products, after being awarded the media planning and buying business for its wood care and performance paints brand Ronseal. The agency already handles media planning and buying for Sherwin-Williams-owned paint brand Valspar, having been appointed in 2015. The appointment follows a strategic […]
Campaign Calls On Tourists to Avoid Cruel Donkey and Mule 'Taxi' Rides
After Santorini officials refused to run adverts highlighting the suffering of donkeys and mules used as “taxis” on the Greek island, PETA Germany – refusing to be silenced – has bombarded neighbouring ports, ferries, taxis, buses, billboards, and cargo bikes with the powerful campaign. Over 100 adverts reading, “Help stop cruelty: please don’t ride the donkeys […]