Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]
Old Speckled Hen, one of the UK’s number one premium ale, is freshening its iconic beer with new branding developed by Ziggurat, Greene King’s long-term strategic brand partner. The new branding updates Hen’s image while cherishing its famous Morland roots. The unique octagon and brand name have been retained, but the sleeker typeface and silver […]
On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]
The UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. The new initiative is organised by digital OOH […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. […]
Leading regional property company, Bruntwood has appointed WPP powerhouse agency MediaCom North to drive through the next phase of its customer-centric business strategy and to bolster its digital capabilities. Code Computerlove and Mediacom, part of WPP’s Mediacom North group, collectively won a three-way pitch to partner with the £116m turnover business for its forthcoming digital transformation programme. The group […]
London design studio Charlie Smith Design launched a new website for The Peep, its online platform that celebrates the creative industry. The Peep is an online community for creatives from a wide range of disciplines to showcase their work. What began as a bi-monthly newsletter has now grown into a fully-fledged online magazine showing the […]