walker Zurich makes Fishing Look Cool with Tongue-in-Cheek Campaign for Fisherman’s Friend

walker Zurich makes Fishing Look Cool with Tongue-in-Cheek Campaign for Fisherman’s Friend

walker Zurich has created a witty integrated campaign for iconic lozenge maker, Fisherman’s Friend, catching the power of having strong, clear lungs after using the product. The integrated campaign, entitled FlyBoardFishing, runs across TV, social and online. The spot sees a bare-chested fisherman skilfully diving dolphin-like in and out of the freezing sea in pursuit […]

Sun Branding Solutions unveils smart product launch software SUNrise

Sun Branding Solutions unveils smart product launch software SUNrise

Brand and packaging design expert Sun Branding Solutions has launched bespoke product management software system, SUNrise, to make getting products to market quicker and easier. The tool, aimed primarily at brands and FMCG retailers, is designed to simplify and accelerate the product launch process. From the first big idea through to design and beyond, SUNrise […]

BBC considering scrapping channel-based structure in radical shakeup

BBC considering scrapping channel-based structure in radical shakeup

The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]

Samsung creates 4D Ski Jump VR for Youth Olympics

In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]

Publicis London Celebrates 25 Years of Renault Clio

Publicis London Celebrates 25 Years of Renault Clio

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Publicis-London-Renault-Clio.mp4[/KGVID] Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK. Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising. As an emblematic model for the brand and its main flag bearer […]

Maharashtra welcomes the world to the Make in India Week

Maharashtra welcomes the world to the Make in India Week

The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]

AT&T Launches Year-long Mobile Video Campaign

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]