Burberry raises marketing investment with Apple Music channel

Burberry raises marketing investment with Apple Music channel

Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]

2016 to be the year global mobile advertising overtakes newspapers

2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]

Bauer Media creates new advertising, media and digital roles

Bauer Media creates new advertising, media and digital roles

German giant Bauer Media has announced a shake-up of its senior management team with a trio of promotions across its advertising, media and digital arms. The first of these will see Abby Carvosso promoted to group managing director of Bauer Advertising, a role which will see her tasked with aligning commercial and content imperatives of […]

The BBC eyes services for Russia and North Korea

The BBC eyes services for Russia and North Korea

The BBC is planning a significant expansion of the BBC World Service to take it further in Russia and North Korea. The expansion plans could see the corporation launch a satellite TV service for Russian speakers or release content on YouTube or Russian equivalent Rutube as well as daily radio news programme for North Korea. […]

Cosmopolitan rebrand heralds new marketing strategy

Cosmopolitan rebrand heralds new marketing strategy

Hearst Magazines is set to release a new look for Cosmopolitan magazine from September 2. The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar. The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available […]

BBH London Takes Clothing Brand Boden Into the Modern Digital Age

BBH London Takes Clothing Brand Boden Into the Modern Digital Age

The digital world has evolved fast, but the catalogue remains an integral part of clothing brand Boden’s identity. And so the brand enlisted BBH London to update the catalogue for the modern digital age, communicating the product range in a new way that would attract the customers of the future. BBH’s brief was simple: Modernise […]

BT Sport snaps up Australian Ashes TV rights

BT Sport snaps up Australian Ashes TV rights

BT Sport has swept up the rights to the next Ashes series from under the nose of rival Sky. As competition between the Pay TV rivals intensifies, BT is primed to broadcast the Ashes from Australia for the first time, vastly upping its cricket output and diversifying its appeal beyond its strong football programming. On […]