Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced. Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a […]

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Straight Forward Design Team with Mars to Create the Brand Identity for GoMo Dal Crunchies

Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]

Williams Murray Hamm harnesses paisley patterns for Secret Speyside Collection of rare whiskies

Williams Murray Hamm harnesses paisley patterns for Secret Speyside Collection of rare whiskies

Branding agency Williams Murray Hamm is behind a striking and sophisticated, paisley-inspired brand identity for a new collection of rare and old single malts called the Secret Speyside Collection. The 15 single malts in the collection have been distilled at four seldom-seen distilleries and all aged between 18 and 30 years old. Williams Murray Hamm’s […]

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people.  In the UK, there are currently more than two million people […]

Space drives awareness for new electric performance car brand Polestar

Space drives awareness for new electric performance car brand Polestar

Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2.  The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are […]