The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method. The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average […]
Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics. CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]
Get Up, Stand Up Now, a major new exhibition at London’s Somerset House, is now open with branding by Here Design. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists spanning art, film, photography, music, literature, design and fashion. The exhibition, curated […]
Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5th and 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
Jobseekers in Britain keen on chasing the American Dream are most likely to be looking for roles in California, New York and Florida, according to new data released by the world’s largest job site, Indeed. But while UK searches accounted for 7.9% of inbound ones for US jobs this year, interest in working in America […]
From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
The world’s first Sausage Roll sidecar was unveiled in London to celebrate Greggs launching on Just Eat, a leading global hybrid marketplace for online food delivery. The exciting new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over a million households across the three cities. […]
SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]
Global branding experts, BrandOpus, have worked with Creemore, a Canadian craft beer brand; creating a new brand strategy, visual identity and packaging. In 1987, their founder John Wiggins set out with passion and dedication to create a beer that celebrated the small Ontarian community of Creemore. Brewed with only the finest Creemore Spring water, then […]