A New Day For Print Newspapers?

A New Day For Print Newspapers?

Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]

Perform Media announces new UK sales structure

Perform Media announces new UK sales structure

Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]

Copa90 launches fan driven pop-up store

Copa90 launches fan driven pop-up store

Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Co-Op-Bank.mp4[/KGVID] The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new “it’s good to be different” campaign. The new ad, which was created by Leo Burnett London, will first air on ITV1 at 7:45pm on Wednesday 2 March, during the break for Coronation Street. The […]

LG is Most Talked-about Brand on Social at MWC 2016

LG is Most Talked-about Brand on Social at MWC 2016

PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]

Doner London Breathes New Life into Geox with a Global Campaign Directed By World Renowned Photographer Rankin

Doner London Breathes New Life into Geox with a Global Campaign Directed By World Renowned Photographer Rankin

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Geox_MovementFim_1080_Final.mp4[/KGVID] Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology. The new creative, directed by world-renowned photographer and documentary-maker Rankin, launches on 29th February 2016 and […]