Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
Creative agency Gretel reveals the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label. This work by Gretel positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to […]
Chase Distillery launches its cocktail competition, Chase Cup, in line with 2019’s Rock the Farm music festival, with a new brand identity by London design agency ShopTalk. The website has just gone live, and mixologists from all over the world are being invited to submit cocktail creations that celebrate Chase Distillery’s single-estate potato vodkas and botanical-rich gins. […]
As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]
WWF Portugal is working to raise awareness of the growing problem of plastic in nature through the Stop Plastic Pollution petition, which will be presented to global leaders at the United Nations meeting on the environment. To show this problem and collect more signatures for the petition, the NGO together with NOSSA, created the Plastic […]
The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]
Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]
London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]