42% of UK businesses are outsourcing their marketing, according to Marketing Signals

42% of UK businesses are outsourcing their marketing, according to Marketing Signals

Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that more than 42% of UK businesses don’t handle […]

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]

New research from Divido highlights the disconnect between retailers and consumers

New research from Divido highlights the disconnect between retailers and consumers

Divido, the multinational white-label platform for point-of-purchase lending, launched the results of its UK-wide research alongside a new report titled: The Spending Index: Big Ticket Edition. The study of over 200 retailers (who post over £5 million in revenue) follows Divido’s recent research of 2000 UK consumers and highlights a fractured relationship between retailer and […]

Imagination helps Turkish Airlines’ new global experience identity take off

Imagination helps Turkish Airlines’ new global experience identity take off

Coinciding with its 85th anniversary, Turkish Airlines has unveiled a new brand identity, designed by global experience agency, Imagination. The news coincides with the full-service launch of the new Istanbul Airport, Turkish Airlines’ new hub and the single largest infrastructure project in Turkey’s history. In light of this historic step and considering the phenomenal growth the company […]

NSPCC Learning aims to become the voice of authority on safeguarding with launch of new website

NSPCC Learning aims to become the voice of authority on safeguarding with launch of new website

NSPCC Learning, the charity’s service that aims to provide child protection training and information for all professionals working with children and young people, launches a new website following an overhaul by WPN Chameleon (WPNC). WPNC, an existing digital strategy partner of NSPCC, was briefed to make the detailed safeguarding advice more visible online. Previously, the […]

Out There Media wins 21 African country deal with MTN Group contract

Out There Media wins 21 African country deal with MTN Group contract

Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]