BBC considering scrapping channel-based structure in radical shakeup

BBC considering scrapping channel-based structure in radical shakeup

The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]

Samsung creates 4D Ski Jump VR for Youth Olympics

In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]

Publicis London Celebrates 25 Years of Renault Clio

Publicis London Celebrates 25 Years of Renault Clio

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Publicis-London-Renault-Clio.mp4[/KGVID] Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK. Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising. As an emblematic model for the brand and its main flag bearer […]

Maharashtra welcomes the world to the Make in India Week

Maharashtra welcomes the world to the Make in India Week

The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Coley Porter Bell Designs Brand Concept for Ambrosia’s New Frozen Range

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]

AT&T Launches Year-long Mobile Video Campaign

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]

UK’s Independent newspapers to close in March

UK’s Independent newspapers to close in March

ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications. In a statement, the publisher confirmed the newspapers’ last print editions are expected to be in March. The Independent’s last printed edition is expected be on 26 March, while the Independent on Sunday’s […]

NME unveils Making a Murderer-style Kanye West cover as it reaches highest ever circulation

NME unveils Making a Murderer-style Kanye West cover as it reaches highest ever circulation

NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]