The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]
UK retailers are wasting almost two million hours every working week due to ineffective competitor price-checking processes, according to a research report. The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies. They show that companies are needlessly spending […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Göteborg Film Festival is the leading film festival in Scandinavia. Every year, the festival attracts big names – like actors Mads Mikkelsen and Alicia Vikander – as well as huge crowds of guests and participants. In 2019, a few selected visitors will also be able to use the festival to challenge their deepest fears by […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Nākd is one of the UK’s leading healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours. With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]
As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]
The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fiftyâ€) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]