Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

The Childhood Eye Cancer Trust (CHECT) has launched a multichannel campaign – featuring character ‘Dot, The Uninvisible Friend’ – to raise awareness of retinoblastoma (Rb), a relatively unknown, rare and aggressive eye cancer that affects babies and children. The campaign aims to educate parents about the disease and its symptoms by making the ‘invisible visible’. […]

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

 Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]

Wavemaker Take Over 1Rebel in Support of Young Minds on World Mental Health Day

Wavemaker Take Over 1Rebel in Support of Young Minds on World Mental Health Day

Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]

AR app brings portraits to life in new display celebrating black British achievement today

AR app brings portraits to life in new display celebrating black British achievement today

The National Portrait Gallery’s largest acquisition of portraits of Afro-Caribbean sitters has gone on public display for the first time in Black is the New Black: Portraits by Simon Frederick a new display at the Gallery. The display brings together exceptional figures from the world of politics, business, culture, religion and science, photographed by artist […]