Today, Zenith UK’s Chief Executive Officer, Natalie Cummins, names Richard Clay as its new Chief Strategy Officer. The news follows that of Kush Bhardwaj, who was promoted to Head of Investment at the end of last year. Clay started at Zenith UK in 2010 as a planner, before moving into strategy where he has spent […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
Today ITV announce that Tom Houser – formerly a Creative Director at the BBC and Uncommon London – will join ITV Creative as Executive Creative Director in March. Along with Niki Garner, Director of ITV Creative, he’ll be part of the leadership team of ITV’s in-house creative agency. Tom has previously led award-winning accounts including […]
DLMDD, the creative sound branding agency, has today launched a podcast series which showcases and celebrates London’s revered music venues and thus far features episodes telling the stories of Ronnie Scott and Spiritland with a host of other legendary venues lined up! Called ‘If These Walls Could Talk’, the podcast is hosted and created by […]
Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]
Wavemaker today announced Alexia Pilavachi in the role of L’Oréal Global Media Lead. Reporting to Alex Altman, Global Client President, and Global Head of B2B, Pilavachi will be based in London and will lead the rest of the L’Oréal Global Media team based in Paris. Pilavachi will be responsible for supporting the growing Wavemaker and […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
The sound identity will drive brand recall and recognition as Standard Chartered connects potential to possibilities in the world’s most dynamic markets. Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound. The sonic identity comprises a sonic logo, suite of brand […]