INCOPRO and WR Investigations Join Forces to Deliver a Full Online and Offline Brand Protection Capability

INCOPRO and WR Investigations Join Forces to Deliver a Full Online and Offline Brand Protection Capability

INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi’s offices in Wales. INCOPRO’s analyst team will work with the TALISMAN online brand protection system and alongside the […]

Diane Morgan Tries New Things in First Direct Brand Awareness Campaign

Diane Morgan Tries New Things in First Direct Brand Awareness Campaign

first direct, the UK’s most recommended bank, has partnered with actress and comedian Diane Morgan to launch a social media campaign which aims to encourage consumers to step out of their comfort zone and try something new. The campaign focuses on why first direct is the bank of choice for the adventurous-minded. People who value a customer-focused, […]

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

“Forget About Labels” is W’s high-impact new TV and cinema advertising campaign – created for Lynx with Anthony Joshua to champion male confidence and individuality. The powerful film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017. The 60-second ad was conceived by creative communications agency […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]

Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête.  Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]

eMarketer Releases New Worldwide Ad Spending Estimates

eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period. Growth estimates are largely on pace with eMarketer’s previous estimates […]

Dream placement for wildlife media student

Dream placement for wildlife media student

From taking snaps on holiday to using a state of the art digital camera to capture outstanding images, a University of Cumbria student is celebrating winning a prestigious placement on BBC Wildlife magazine. Already an expert wildlife journalist in the third year of her BA (Hons) Wildlife Media studies, for Rebecca Gibson, her news follows […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with […]