Path brands Cornerstone’s new dental care range

Path brands Cornerstone’s new dental care range

Cornerstone, the UK first and biggest subscription-only male grooming brand, is launching a new line of dental care products. This bold step moves the brand closer to achieving its goal to own the bathroom and be the ‘Cornerstone of your day.’ London-based strategic brand agency Path has served as Cornerstone’s creative partner and brand guardian […]

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]

Time Out and Transport for London partner to encourage off-peak journeys

Time Out and Transport for London partner to encourage off-peak journeys

Time Out, a leading global media and entertainment brand, has launched a major communications partnership with Transport for London (TfL), London’s strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city. As part of its wider ‘Wonderful World of Off-Peak’ campaign, TfL and the Time […]

Tourism Ireland promotes world class golf across Ireland with Sky Media

Tourism Ireland promotes world class golf across Ireland with Sky Media

Tourism Ireland has selected Sky Media to promote its latest campaign highlighting world class golf across Ireland. It inspires British golfers to visit Ireland and celebrates the Open returning to Northern Ireland for the first time in 68 years. World-class golfing talent and Sky Sports Golf pundits Paul McGinley and Nick Dougherty feature in branded […]

Volkswagen identifies the UK’s best roads for GTI Drivers

Volkswagen identifies the UK’s best roads for GTI Drivers

Volkswagen UK has launched a data-driven partnership with crowdsourced navigation app Waze, to identify ‘GTI Superdrives’; the UK’s best driving routes for UK drivers to explore and enjoy over the next two months. The campaign has been developed to promote the Volkswagen GTI range as ‘The People’s Supercar’. In a world of ever-increasing price tags […]

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]

Salad Creative head up the visual branding for 24th Design Podge Lunch

Salad Creative head up the visual branding for 24th Design Podge Lunch

Salad, the creative-led design and communications agency, revealed the visual branding and creative concept for 2018’s Design Podge Lunch – the design community’s invite-only annual networking event. Each year Podge Events enlists the artistic help of a creative UK agency to produce their design work. Salad developed the visual identity using Design Podge being in […]