Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

Design Bridge’s Graham Shearsby to Chair the Design Jury at The 20th FAB Awards

Design Bridge’s Graham Shearsby to Chair the Design Jury at The 20th FAB Awards

Design Bridge’s Chief Creative Officer Graham Shearsby, has been named the Chair of the Design Jury for The 20th FAB Awards. Graham is responsible for maintaining Design Bridge’s creative quality and reputation and with the help of his team of Creative Directors, he oversees the three studios in London, Amsterdam and Singapore. Born in East London, Graham […]

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

 In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]

Geometry introduces a new brand identity reflecting the evolution of the agency since launching in 2013

Geometry introduces a new brand identity reflecting the evolution of the agency since launching in 2013

Geometry unveiled a new brand identity reflecting the changes the agency has gone through since it was launched nearly five years ago. “A lot has changed since 2013. Our world has become more digitised and fractured, and brands are thinking more about how to optimise their sales in an omni-channel world,” said Steve Harding, Global […]

Bulletproof Creates Tasty New Design For Warburtons Sandwich Thins

Bulletproof Creates Tasty New Design For Warburtons Sandwich Thins

Warburtons has teamed up with the London office of independent, strategic brand design agency, Bulletproof, to create new packaging design for Warburtons Sandwich Thins, the next chapter in the agency’s relationship with the family-owned baking company. Bulletproof was tasked with creating a design with real taste appeal to ensure Warburtons Sandwich Thins stand out in […]