Havas Media Manchester appoints Carat’s James Reddington as Managing Partner

- Reddington joins following nearly 24 years at Carat Manchester - Will provide additional client leadership across the agency’s BBC business

Havas Media Manchester appoints Carat’s James Reddington as Managing Partner

Havas Media Manchester has announced the appointment of James Reddington to the newly created role of Managing Partner. Reddington joins the agency following nearly 24 years at Carat Manchester, where he was Group Business Director, overseeing clients including Barratt Homes, Manchester Airport Group and Greggs. In his new role, Reddington will provide additional client leadership across the agency’s BBC […]

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory  programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).  Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]

EA strikes a goal with a mural campaign by Kinetic and Mural Republic for FIFA 21 & PS5

EA strikes a goal with a mural campaign by Kinetic and Mural Republic for  FIFA 21 & PS5

 Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020.  The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]

New ESPN Ad Spotlights App, Feat. Vocals from Rising Artist Chika

New ESPN Ad Spotlights App, Feat. Vocals from Rising Artist Chika

ESPN debuted its new “One App, One Tap” campaign. The brand partnered with Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) to develop the creative concept for the campaign and execute the spot which showcases everything that the new ESPN App has to offer fans. The app plays a significant role in the future of the ESPN brand, […]

The Nurse Heroes Appoints Coolr As Global Social Agency Of Record

The Nurse Heroes Appoints Coolr As Global Social Agency Of Record

London-based, Coolr has been appointed Social Media Agency of Record for The Nurse Heroes – a new philanthropic initiative to support and honour front line health workers in the US and across the world.  Coolr’s brief will include the global activation of ‘Nurse Heroes Live!’ – an all-star concert produced by 19-time Grammie Award winner, Emilio […]

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]

Barter start-up baggl.com pledges £1 million worth of TV advertising grants for small businesses

baggl strives to help up to 300 small businesses during the tough months ahead, with its innovative SME grant initiative, supported by AdSmart from Sky

Barter start-up baggl.com pledges £1 million worth of TV advertising grants for small businesses

Amidst the chaos of the Covid19 Coronacoaster, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. This exciting initiative is being supported by AdSmart from Sky, as […]

The Channel That Stole Christmas

By Callum McCahon, Strategy Director, Born Social.

The Channel That Stole Christmas

“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year.  We knew they were going to look different this year, how could they not? […]

Science of sound: making Christmas adverts more memorable

By Shazia Ginai, UK CEO, Neuro-Insight

Science of sound: making Christmas adverts more memorable

Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts.   Our research […]

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]

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