MediaSense Expands Client and Business Operations Teams With Senior Hires

MediaSense Expands Client and Business Operations Teams With Senior Hires

Independent global media advisor, MediaSense, announces three senior additions, joining from Accenture to its Client and Business Operations teams. Aparna Potdar joins as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director.  Potdar, Poynter and Smith all have extensive media advisory, media analytics and operational management experience […]

Maynards Bassetts asks the nation to ‘Set the juice loose’ once more

First work from VCCP

Maynards Bassetts asks the nation to ‘Set the juice loose’ once more

From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of […]

CP+B Brazil creates never-before-seen video of Brazil’s most popular ‘90s rock band to promote the launch of Tony Hawk’s Pro Skater 1+2 in the country

Confisco, from Charlie Brown Jr. will be on the soundtrack of Tony Hawk’s™ Pro Skater™ 1+2

CP+B Brazil creates never-before-seen video of Brazil’s most popular ‘90s rock band to promote the launch of Tony Hawk’s Pro Skater 1+2 in the country

When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in […]

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

...to thank frontline workers for their hard work during COVID-19. The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May.  The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

As people seek creative ways to stay active and safely engage with family and friends in our new virtual world, streaming audio continues to own the moment. Audio is primed for this moment, providing marketers with a flexible and easy-to-use creative storytelling channel. Today, Spotify x announce the launch of The Michelob Playlist Maker on Spotify in Canada, the […]

Create Not Hate Channels Notting Hill Carnival Spirit with Debut Work from Under-Represented Talent

Create Not Hate Channels Notting Hill Carnival Spirit with Debut Work from Under-Represented Talent

The first work from Trevor Robinson’s Create Not Hate initiative will be premiered to coincide with the Notting Hill Carnival weekend. Two films will be premiered in a cinema at the heart of the Carnival route on the Friday 28th August as part of a multi-media campaign that includes digital display, press, posters, t-shirts and face masks. […]

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]

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