Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X
TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed […]
- Make up brand appoints Havas Media Manchester following a strategic review - Collection Cosmetics also tapping into Havas’ unique village proposition with appointment of Red Havas for PR services
Collection Cosmetics, the award-winning affordable make up brand, has appointed Havas Media Manchester as its media agency following a strategic review. Havas Media Manchester will now partner with Collection Cosmetics to harness media in order to raise awareness of key product launches amongst a core audience of 16 to 34-year-old make up lovers, and ultimately drive […]
Global sexual wellness brand Lovehoney is running outdoor adverts in key location across London after winning the creative space in Ocean Outdoor’s Crucial Creative Competition. The ‘Light Relief in Lockdown’ campaign was created for Lovehoney by Brave. The two week campaign runs from now until September 8 on digital display boards located at the busy Gypsy Corner […]
Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others.
Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognize and rewrite hate speech. In practice, the font automatically blurs […]
EE enlists acclaimed spoken-word artist, Hussain Manawer, to celebrate the EE community in 1-minute film created by Wunderman Thompson UK.
EE is the UK’s no. 1 network, 7 years in a row, making it the most enviable network. To celebrate the EE community, and remind customers they are part of something great, EE has launched a new campaign speaking directly to their customers through the power of spoken word. Developed by creative, data and technology […]
In the spirit of help, NRMA Insurance and CHE Proximity are launching a new, purpose-driven brand platform called First Saturday. Created in partnership with NSW Rural Fire Service, NSW State Emergency Service and Australian Red Cross, First Saturday calls on Australians to dedicate the first Saturday of every month to helping first responders by doing […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.
The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]