Chevrolet Loves Facebook Reactions in New Ad by Commonwealth / McCann

Chevrolet Loves Facebook Reactions in New Ad by Commonwealth / McCann

In celebration of Facebook’s new Reaction buttons, Chevrolet unveiled one of the first online videos to incorporate the new feature. The one-minute Facebook-only video by Commonwealth//McCann, pays homage to the extension of the Facebook “Like” button that gives people more ways to express themselves – and finally allows Chevrolet’s customers to display their “Love” of the new […]

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]

Umbro’s new football boots get the magic treatment

Umbro’s new football boots get the magic treatment

Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love. A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots […]

LinkedIn to Debut Its First TV Commercial During the Oscars

LinkedIn to Debut Its First TV Commercial During the Oscars

LinkedIn will debut its first TV commercial during the Academy Awards on February 28. With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential. The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use […]

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]

Virtual Reality Content Users Are Most Interested in Experiencing

Virtual Reality Content Users Are Most Interested in Experiencing

Virtual reality (VR) may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said […]

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