How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]

23red Helps Young Mothers to know their Rights

Creative agency 23red has unveiled a video and social campaign for the Equality and Human Rights Commission (EHRC) to promote workplace maternity rights for young expectant mothers. Research by the EHRC and The Department for Business, Innovation & Skills (BIS) found that a quarter of mothers under 25 reported experiencing a negative impact on their […]

Sky launches new campaign recognising UK’s obsession with box sets

Sky launches new campaign recognising UK’s obsession with box sets

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/05/BRO_SKPR064_040_YouTube.mp4[/KGVID] Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are. The campaign comprises: TV advertising; press; outdoor; social and digital. Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s […]

Brands need to nurture post-purchase offering to capitalise on customer relationships

Brands need to nurture post-purchase offering to capitalise on customer relationships

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung create new high-tech swimming cap for blind Paralympic swimmers

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]

The Newmarket Gin launches with horse racing themed design by Nude Brand Creation

The Newmarket Gin launches with horse racing themed design by Nude Brand Creation

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/05/Newmarket-Gin-Rotate.mov[/KGVID] A small batch gin which celebrates the history of racing at Newmarket was launched May 12 by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation. The Newmarket Gin made its debut at the third annual Ginposium event in Covent Garden, organised by The Gin Guild. Suffolk roots […]

Werkabee: The recruitment tech millennials will actually want to use

Graduate unemployment still remains a serious issue for the global economy. Opportunities for students, graduates and career-changers worldwide to gain professional work experience have never been more important- internships, volunteering, mentoring and research collaborations, while interest in entrepreneurship continues to surge worldwide. But how is the recruitment technology industry responding of late? Tinder-for-Jobs apps. Yes, a slew […]

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