BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]

Product range rather than convenience or price drives consumers in-store – IRI European Shopper Insights Report

Product range rather than convenience or price drives consumers in-store – IRI European Shopper Insights Report

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]

Stein IAS named 2017 MPA Awards Large Creative Agency of the Year

Stein IAS named 2017 MPA Awards Large Creative Agency of the Year

Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]

Law firms Wiggin and Redd join forces to create IP powerhouse

Law firms Wiggin and Redd join forces to create IP powerhouse

Media, technology and brands law firm Wiggin and the boutique intellectual property law firm Redd have today announced that Redd are to join Wiggin on November 6th 2017. The combined team will comprise 20 specialist IP lawyers working across Wiggin’s offices. Wiggin CEO, John Banister, said: “Wiggin devised an assertive growth strategy a few years […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]

McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been […]

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]

London Pride unveils new brand with on pack promotion that gives consumers the chance to experience the Original London

London Pride unveils new brand with on pack promotion that gives consumers the chance to experience the Original London

Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month […]

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