More than half the world’s population now uses social media, according to the latest Digital 2020 report from We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management. Digital 2020: July Global Statshot Report shows that 3.96 billion people use social media today, accounting for around 51 percent of […]
With five Australians under 40 diagnosed with Parkinson’s every day, Parkinson’s NSW has launched the first-ever ‘no escape room’ to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia’s biggest Escape Room Enthusiasts, with the […]
Quiet Storm is launching an initiative across the ad and creative industries to get the untapped talent of young people of colour into the industry, boost diversity and drive positive change. Create Not Hate 2020 is the second iteration of the original Create Not Hate mentorship and training initiative first launched by Quiet Storm founder Trevor […]
To mark the launch of the “Hope Probe”, the Emirates Mars Mission revealed history’s first Arabic countdown as the Emirates prepares to embark on the first ever Arab space mission to Mars.
Emirates Mars Mission and The Emirates Nation Brand Office collaborated with TBWA\RAAD on the countdown, kicked-off with an emotional manifesto film that addresses the pride in every citizen of the MENA region. The campaign celebrates “a new era for Arabs in space”, inviting people to share their #FirstArabicCountdown to the space mission. A ‘Lens of […]
The brand’s first paid media campaign since 2017
Tilney, the award-winning financial planning and investment firm, have released their first paid media campaign since 2017. The colourful work is empathetic and addresses the concerns that many people in the UK are currently facing, answering questions such as: “What if the ‘new normal’ means a new plan for you and your business?” The campaign […]
Brave Bison, the social video group, has been appointed by Panasonic – one of the largest electronics companies in the world and a long-standing Official Worldwide Olympic and Paralympic Partner – as its social content partner for its SPORTS CHANGEMAKERS global campaign. The partnership will see Brave Bison lead the creative execution on a series […]
“Living in Lisbon means we’re in daily contact with the moods, majesty… and misery of our Ocean. The plastic washing up on our beaches is a very real and obvious threat. But there’s an awful hidden danger we barely notice — the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. […]
● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process
Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]
Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]
Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science
Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns. IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom improve brand safety, as well as ad fraud, within […]