Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

 The film offers a meditative road trip through the beautiful Australian countryside, behind the wheel of an Audi A6  ‘The Drive’ is available to watch on Monday, April 6th at 14:00 AEST on Audi Australia Facebook and YouTube channels

Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road […]

Sussex agency appointed to help charity entertain older generation during isolation

Sussex agency appointed to help charity entertain older generation during isolation

Full-service marketing agency PMW Communications has been appointed by The Not Forgotten Association to produce a twice-weekly YouTube-based entertainment show aimed at supporting the older generation during the Covid-19 crisis.  Every year the charity, which supports those serving or who have served in the British Armed Forces, organises a number of concerts to entertain thousands of veterans and residents in care homes. Due to the current pandemic the charity’s planned 2020 tour had to […]

NHS Doctor launches initiative to crowdfund home-cooked meals prepared by independent food businesses for frontline NHS workers

London-based A&E doctor Jack Manley setup DeliverAid to deliver free, nourishing meals to on-shift NHS colleagues. Jack approached Rehab Agency to create a new platform that enables the public to donate money that goes towards cooking and delivering pre-prepared meals to NHS workers. DeliverAid aims to support the struggling hospitality industry by working with local food businesses, such as The Quality Chop House, 40 Maltby Street and Ombra - who have pledged to provide meals, helping support a struggling hospitality industry More than 200 healthy meals have already been successfully delivered to Whipps Cross, Royal London, and Homerton Hospital DeliverAid is now welcoming public donations here

NHS Doctor launches initiative to crowdfund home-cooked meals prepared by independent food businesses for frontline NHS workers

As a response to the NHS facing unprecedented challenges in the face of Covid-19,  London-based A&E doctor Jack Manley has launched DeliverAid – raising public donations to feed our frontline NHS heroes as they put their lives on the line to protect ours.  Less than 24 hours after being drafted into the fight against Coronavirus, […]

Marie Curie and Saatchi & Saatchi launch emergency appeal campaign to support nurses caring for the terminally ill

Marie Curie and Saatchi & Saatchi launch emergency appeal campaign to support nurses caring for the terminally ill

The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused […]

Media consumption continues to rise during coronavirus outbreak, with big gains for The Sun, the Daily Mail and the BBC

Second wave of Havas Media Group Covid-19 Media Behaviours Report also reveals greater need for connection amongst respondents

Media consumption continues to rise during coronavirus outbreak, with big gains for The Sun, the Daily Mail and the BBC

UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media and video streaming, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The second iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a […]

Radiocentre launches new coronavirus-focused ad campaign

Radiocentre launches new coronavirus-focused  ad campaign

Radiocentre, the industry body for commercial radio, is launching a new ad campaign amid the coronavirus outbreak to encourage advertisers to continue investing in the medium. The spot focuses on radio being the medium where brands can reach audiences in a crisis, through ads that can be created and recorded quickly and cost-effectively, even when […]

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern.  Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]

WPNC Unveils ‘Emergency Advertising’ Service For Charities During Coronavirus Crisis

WPNC Unveils ‘Emergency Advertising’ Service For Charities During Coronavirus Crisis

Integrated agency WPNC is aiming to help charities raise vital funds during the Coronavirus pandemic by launching an “emergency ad” production service. While social distancing means filming of new ads is more difficult, the agency – which counts the likes of London’s Air Ambulance, Plan International UK, GOSH and Children With Cancer UK among its third-sector clients […]

UK out of home says thank you to key workers on behalf of a Grateful Britain

UK out of home says thank you to key workers on behalf of a Grateful Britain

Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]

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