Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]

Phish & Chips Please, Jenson Button

Phish & Chips Please, Jenson Button

British racing driver Jenson Button today swapped the F1 paddock for fried haddock as he took the wheel of Santander’s unique scam-busting Phish & Chips van and served fresh fish and chips to the public in exchange for phishing emails and smishing texts.  As Santander’s brand ambassador, Jenson is throwing his weight behind the bank’s national […]

BrandZ Reveal Top 50 Most Valuable UK Brands

BrandZ Reveal Top 50 Most Valuable UK Brands

The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]

Independent research firm names Mirum a ‘Contender’ in 2017 report for search marketing agencies

Independent research firm names Mirum a ‘Contender’ in 2017 report for search marketing agencies

Mirum is proud to announce that it’s been named a Contender in The Forrester Wave: Search Marketing Agencies Q4 2017 Report for the first time. Forrester noted that Mirum brands itself as a “borderless agency,” which means it is globally connected and collaborative…”, which they support. Mirum received its highest scores in the performance, number […]

MediaCom North appointed to deliver Terracotta Warriors campaign

MediaCom North appointed to deliver Terracotta Warriors campaign

National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors. The campaign will be delivered by MediaCom North’s Birmingham office, whose strong media ties and digital expertise won the account following a competitive pitch against a number of […]

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]

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