New research from the OTE shows that 65% of respondents are feeling the effects of January blues
lastminute.com, has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues. The brand surveyed 2,000 consumers to gather insights into January blues which it combined with Google search data showing that searches for ‘work-life balance’ ‘stressed out’ and ‘how to disconnect’ […]
VCCP Media’s plans for growth in 2020 have commenced with an exciting new leadership structure and a new senior hire. Marie Oldham, formerly Chief Strategy Officer, has been promoted to the newly created position of Executive Chair, with Chief Operating Officer Tara Marus and Chief Integration Officer Peter Bennett becoming joint CEOs. Steve Taylor will […]
Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]
Campaign urges parents to have ‘The Talk 2.0’ with their adult kids to help them Get Naked
Data revealing that Australia is currently in the throes of a sex recession is the driving force behind the latest integrated campaign from Four Seasons Condoms and CHE Proximity. The ‘Generation Intervention’ campaign launches today and aims to help end the millennial sex recession. With statistics revealing that young adults are having 50% less sex […]
Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible. One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening […]
Purplebricks launches a brand-new creative campaign – The Official Estate Agent of Team GB featuring 4 time Olympic Gold Medallist, cyclist Laura Kenny CBE, and Olympic Bronze medallist and Triple World Taekwondo Champion Bianca Walkden The fully integrated campaign launches on 22nd January with TV digital, social and PR Tomorrow, Purplebricks is launching its […]
Publicis Media’s bespoke client model Marriott 1 Media (M1M), has launched a new campaign for Marriott International using scented out of home and dynamic technology, tapping into moments when people are looking for escape from daily life. Kicking off today – Blue Monday – the day labelled as ‘the most depressing day of the year’, […]
Wavemaker today announced that it has been awarded the Pernod Ricard Global Travel Retail media buying business after a competitive pitch process including several other leading global media agencies. Dino Metaxas, Digital, Media and PR Director for Pernod Ricard Global Travel Retail, commented: “Pernod Ricard Global Travel Retail has continued to grow in strength, with 2019 seeing +6% growth driven by all regions, cementing […]
The newspaper is taking over digital billboards at multiple sites The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO. In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, […]
London Business School’s student organisation Women in Business has launched a new identity, including reintroducing the club’s annual conference as Equall. The rebrand reflects its mission to support gender inclusivity and opportunities for all. Building an equal future in business Women in Business began in 2000 as a club for the prestigious MBA programme at […]
