Mindshare UK appointed Ceva media partner

Mindshare UK appointed Ceva media partner

WPP media agency Mindshare UK announces it has been selected as the media partner for Ceva Animal Health, the UK Subsidiary of Ceva Santé Animale. The new win comes following Mindshare’s appointment by Ceva in the US and France. Mindshare is working with Ceva on campaigns for its two flagship pet-care behaviour brands, FELIWAY® and ADAPTIL®. This recently included a […]

KFC appoints Mindshare as retained media-buying agency

KFC appoints Mindshare as retained media-buying agency

After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency. KFC’s incumbent agency, Blue 449, have worked with the business for over 15 years, during which the brand has become embedded in UK culture and enjoyed enormous growth. Meg Farren, CMO of KFC in UK & Ireland said: “Our partnership with […]

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media, part of the global social media and ecommerce business, Social Chain, today announces the appointment of Adam Middleton as a Strategy Director, with experience from LADbible Group and Zenith Media, Tom Whitlow as Head of Podcasting from Global Radio and Richard White as Head of Gaming from Hill+Knowlton Strategies. The flood of […]

Virgin Atlantic and Virgin Holidays ring in the festive season with new ‘12 days of Christmas’ social campaign

Virgin Atlantic and Virgin Holidays ring in the festive season with new  ‘12 days of Christmas’ social campaign

Iconic British travel brands Virgin Atlantic and Virgin Holidays have launched a unique spin on the ‘12 days of Christmas’; a new social media campaign aimed at celebrating their staff over the festive season. Created by global socially-led creative agency We Are Social, the 12-part video series sees a cast of real-life Virgin employees coming […]

Cloetta chooses PHD as its European media agency

Cloetta chooses PHD as its European media agency

PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]

Wunderman Thompson UK breaks from Christmas convention with its give NO.THING campaign to end Secret Santa waste

Wunderman Thompson UK breaks from Christmas convention with its give NO.THING campaign to end Secret Santa waste

Wunderman Thompson UK is shaking up the way the industry does Christmas this year, with a radical, fun campaign that turns a seasonal workplace tradition completely on its head.  The agency’s total departure from festive conventions sees it reimagining how we should all do that office staple, Secret Santa so that it becomes more sustainable, […]

Brands should ‘keep calm and carry on’ spending

Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit

Brands should ‘keep calm and carry on’ spending

With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]

Garde-Manger Pour Tous gives new meaning to holiday classics

Garde-Manger Pour Tous gives new meaning to holiday classics

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]

Business Reconsidered: Organisations Must Rethink their Fundamentals, Reveals New Fjord Trends Report from Accenture Interactive

Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience

Business Reconsidered: Organisations Must Rethink their Fundamentals,  Reveals New Fjord Trends Report from Accenture Interactive

Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]

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