Starcom Appoints Dan Plant to Executive Head of Strategy

Starcom Appoints Dan Plant to Executive Head of Strategy

Starcom, the human experience company, announced today that it has appointed a new executive head of strategy, Dan Plant. Reporting directly into Mark Howley, the agency CEO, Plant will be responsible for developing Starcom’s overall strategic product and driving Starcom’s business proposition in the UK. He will also have a focus on attracting and continuing […]

Boden festive campaign celebrates UK hospital staff as the real stars of Christmas

Boden festive campaign celebrates UK hospital staff as the real stars of Christmas

Boden celebrate the real stars of Christmas with video featuring UK healthcare workers The fashion brand surprise a group of doctors, nurses and hospital staff – who often miss out on Christmas and New Year’s celebrations – with a festive fashion makeover and Christmas party The creative continues Boden’s mission to ‘Wear The Joy, Share […]

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]

Online campaign seeks to give Pelé 1,000 Videogame goals

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world

Online campaign seeks to give Pelé 1,000 Videogame goals

The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]

Zach Leonard Named The Independent Chief Executive

Zach Leonard Named The Independent Chief Executive

Independent Digital News & Media, Ltd. (IDNML) has promoted Zach Leonard into the newly created role of Chief Executive Officer of The Independent.  As CEO for The Independent, Leonard’s remit focuses on the continued expansion of the digital title, particularly amongst its growing North American audience. Recent key hires including Andy Morley, Chief Digital Revenue Officer, […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]

Ad agencies invite clients to help boost voter registration

Ad agencies invite clients to help boost voter registration

The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]

New campaign urges SA’s men not too ‘fear the finger’

New campaign urges SA’s men not too ‘fear the finger’

A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test.  ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]

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