UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

Acxiom team with Adobe to launch Connected Spaces

Acxiom team with Adobe to launch Connected Spaces

Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express and The New York Times Company’s experiential design agency, Fake Love, launched “Platinum Transported,” an innovative content series that brings viewers on an immersive digital adventure tied to the human senses. Designed to inspire global travel experiences, the series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members […]

Rufus Leonard creates new visual identity for new holding company, The Ardonagh Group

Rufus Leonard creates new visual identity for new holding company, The Ardonagh Group

Agency Rufus Leonard has worked with the Ardonagh Group team to create a visual identify for the launch of the new holding company brand, The Ardonagh Group. The Ardonagh Group brings together five leading businesses in their fields to create a smart new vision for the insurance industry. Autonet, Chase Templeton, Direct Group, Price Forbes […]

CM Telecom Reveals New Visual Identity

CM Telecom Reveals New Visual Identity

CM Telecom has renewed its positioning, visual identity and website. The new identity is more modern, more suited to the way in which CM has developed itself as a company and what it stands for nowadays. Besides, CM will launch the new website on a new internet address: cm.com Text, talk, pay, access Since 1999, CM […]

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]

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