There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula […]
The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]
As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]
Radiocentre, the industry body for commercial radio, has promoted Michael Ireland to the role of Head of Public Affairs. Michael joined the organisation in 2015 as External Affairs Manager, and was promoted to Senior Policy Manager last year. As an integral part of Radiocentre, Michael plays a leading role in engagement with Government, politicians, policy makers and […]
Stubbs joins Wavemaker from iProspect where she was Global President. She will be part of the Global Leadership team, helping to develop the Wavemaker strategy with responsibilities for clients, capabilities and the countries within the EMEA region. Accounting for over half of its revenue, EMEA is the largest region in the Wavemaker global network, covering […]
ASICS’ new GlideRide™ running shoes are powered by GUIDESOLE™ technology, the latest running tech all the way from Kobe, Japan. The ASICS GlideRide™ increases running efficiency by reducing the energy lost at the ankle joint, allowing for boundaries to be pushed and more miles to be covered. London-based creative company, Neil A Dawson & Company, […]
Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, anArgentinian flight search engine. The reason: none of the two sponsors offered flights […]
Experience12 reveal habits of MCM London Comic Con attendees
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]